It’s no secret that marketing your brand on Facebook can be a pretty hit-or-miss proposition. After all, only 6.5% of Facebook posts are reaching your audience. Because of this, the only way to truly see success on Facebook is to have a clear plan of attack. We’ve come up with a list of seven Facebook marketing tips that are guaranteed help you finally grow your Facebook page, along with links to walk you through each step.
1. Setup a Custom URL for your Facebook page.
In order to direct people to your page, whether it’s on business cards, your restaurant menu, store window, etc., you must have a short URL (web address) that people can remember. So, instead of something like: facebook.com/pages/Moes-Tavern/104207589611955 It would look like this: facebook.com/moestavern Here’s how
2. Create a Facebook ‘Like’ Ad
Creating a Facebook ‘like’ ad is by far the easiest way to get more likes for your Facebook page. Facebook has made it incredibly easy and relatively cheap to get more likes for your page. Here’s how
3. Optimize Your Images
There is nothing worse than following a Facebook page that posts images that are sloppy, out of focus or just plain bad. If you want people to engage with your posts, you have to be aware the proper image sizes outlined by Facebook. Here’s how
4. Run Contests For Engagement
Successful Facebook marketing means that you are not always selling. You have to give people a reason to want to talk to you. Things such as “caption this photo”, “fill in the blank” and “pop quiz” are great ways to spark a conversation with your target audience.
5. Setup An In-Store Call To Action
The most valuable Facebook ‘likes’ you can have are from your current customers. They are the ones who have tried your restaurant and (hopefully) will be coming back and referring their friends. It is critical that you have systems in place in your restaurant to direct your customers to all of your social media profiles. Some options are: on a check receipt, a sign next to the cash register or on the store window. Get creative with this!
6. Schedule your posts in advance.
Scheduling posts in advance is the most critical element to creating a successful social media campaign. If you don’t schedule your posts in advance (we recommend about two weeks out), then you will have to carve out time every single day to create a post. The task becomes much more manageable if it is done in one sitting. Facebook makes this easy by actually allowing you to schedule posts as far as you want in advance. Here’s how
7. Post between 11am – 4pm
Figuring out the best time to post your content can be tough, especially since each post is unique, and different posts perform better at different parts of the day/week. Through our experience with our restaurant clients, we have found that the best time for restaurants and hospitality businesses to post is between 11am – 4pm on weekdays. This is because around 11am, you want to reach the lunch crowd, and between 1-4pm, people will be making dinner decisions and are likely to be influenced by your posts. Also, most people are at work on their computers during this time, and are likely to check Facebook at least once during the day. Facebook can be tricky, but once you come up with a plan and stick to it, you will find that it can be a very valuable resource for growing your brand. If you find yourself struggling with social media marketing for your business, contact us to schedule your free 1-on-1 strategy session today! Here’s a printable document that recaps this article: