“3 C Triangle” – Become A Social Marketing Genius
Are you pulling your hair out trying to figure out how to make social media work for your business? You spend 10 minutes finding the right picture, 10 minutes coming up with a catchy one liner,
and another 10 figuring out where and how to post the damn thing.
and another 10 figuring out where and how to post the damn thing.When the message is finally ready to go, you press send. Crickets.. One Facebook like. More crickets… You shake your head, and get back to the 100th thing on your to do list for the day. The problem isn’t that social media doesn’t work. It’s that you’re doing it ALL WRONG. And at Table Ten, we’ve come up with a completely foolproof formula to help social media finally work for business owners. And we’ve never revealed our top secret system to any one before – until today. We call it the “3 C Triangle”.
You’ve probably heard the phrase, “Content is king.”
Creating strong and engaging content is the cornerstone to successful social media marketing. The #1 key to creating good content is knowing how to sell your brand without your audience knowing that they’re being sold.
Focus on actually engaging with your customers and keeping things light and fun first. Try to not even mention your product at all in at least 30% of your posts. And then, when your customers are comfortable with your brand, you can sell them on your goods. Famous internet marketer Gary Vaynerchuk calls this the jab, jab, jab, RIGHT HOOK method. As soon as you earn the trust of your customers that you aren’t just going to try to sell them on things with every post, you will see a massive spike in engagement on all of your social media platforms.
Now that you’ve sparked the fire and attracted an audience with your amazing content, it is key to fan the flame and keep the conversation going with your customers. Remember, these people are human beings, and just like in any relationship, if it feels one-sided they will get bored and stop talking to you. Try dedicating 20 minutes every day to doing a “sweep” of all of your social media channels, to see who is interacting with you and talking about you. Make sure to ‘like’ every comment you get, reply to comments, retweet, etc. Over time, you will see start to notice more and more peole coming back to your pages to interact with you, and you can keep the conversation going with..
We’ve talked to so many restraunt owners who say that social media just doesn’t work for them, and when we ask why, they say something along the lines of, “Well, we tried it for a while. We would post every now and then but just weren’t seeing any results.” The truth is resaurant owners are incredibly busy people, but when you leave large gaps between your social media posts, you are losing most of the fans that you worked so hard to gain in the beginning. Staying top of mind is critical to keeping engagement up on socia media. In fact, Facebook actually rewards companies who are creating powerful, engaging posts on a regular basis. They have an algorithm that diminishes the relevancy of your posts if you are not updating frequently. Try carving out a few hours every couple weeks to come up with a 2 week social media campaign. Decide what you want to sell and the points you want to get accross to customers, and then create a two-week content schedule. There are ways actually schedule posts in advance, so that you don’t have to struggle finding time to create a brand new post every day. Here are a couple of platoforms that will save you a ton of time: 1) Hootsuite 2) Or within Facebook. So, next time you are wondering how you can improve your restaurant’s social media presence, remember to focus on content, conversation and consistency. Mix in a little bit of patience (social media requires it) and over time the results will speak for themselves. If you’re feeling overwhelmed with social media, we want to help. Contact us today for a 100% free 1-on-1 strategy session, and we’ll help point you in the right direction.